Product & Engineering for 0→1 and scaling
Work
Product strategy & design providing clarity through ambiguity for growth and scaling of your mission. With my 15+ years of experience in building interfaces for B2B and B2C companies, I know how products land.
Selected Work
Projects
01
AVA AI Content Platform
2024-25 · Zurich, Switzerland
Generative AI platform for content creation. Owned market fit research, product strategy, built & managed the AVA design system, front-end library and design tokens.
02
AI Agent Monitoring & Orchestrating
2026 · Berlin
Watch and control your AI agents on mobile. With the computer now running on its own, people might feel the need to see what's going on.
I help companies turn complex, ambiguous product challenges into clear, beautiful experiences.
From early-stage 0→1 prototyping and MVP building to scaling into production ready environments — strategy, design and code, all in one cycle.
03
Soham AI Event Assistant
2026 · Tel Aviv, New York
Strategy, Design and Prototyping for AI-native event management assistant, eventually replacing the SaaS style event management platform.
04
Identity - See where your data is going
2025 · Berlin
Watch and manage your personal data, as it's making its way through the web. iPhone app design exploration for personal data distribution management.
05
Factory Data Hub
2023-24 · Hamburg
An industrial IoT real-time data hub, to control and manage the shopfloor IT.
06
Zunder - Learn to spot AI
2026
AI-generated images are everywhere now. Some are obvious, but many are getting harder to spot. Zunder helps you train your eye to catch the subtle signs that give them away.
07
Stumble - what LinkedIn don't shows
2026
Honest stories from real workplaces. Everyone messes up. Talking about it helps.
08
Firesite - A dead simple chat app
2025
Super simple, super safe: Chat with people anonymously - in open and private rooms
09
Noema - Chrome extension to decode LinkedIn
2025
Make LinkedIn suck a little less. This Chrome extension analyzes LinkedIn posts in real-time, revealing their psychological patterns and philosophical themes. It provides quick insights as you browse and deeper analysis when you want to learn more.
10
Skytale
2025
UI audit & re-design study for a crypto-currency management app. Cleaner and information driven content display with lighter colors and a special focus on typography
From the blog
Thinking out loud on AI, design & building products.
I write about AI-native design, prototyping, the tools I use, and what it actually feels like to ship products in 2026.
Read the blog